For my senior project I wanted to go back to my roots and do a project that incorporated my genesis: hip-hop and design.
Since it has always been one of my dreams to one day open up and run my own record label, I figured why not use this opportunity to create one. Dirty Decibels Entertainment is the name of my fictional hip-hop record label. As the name suggests, Dirty Decibels is a home for the raw and unfiltered music that comes when artists have the freedom to say and express themselves openly.
I wanted the logo to be simple and minimal while being instantly noticeable as a hip-hop label. What I ended up with was a logo that combines a bearded man icon and the Dirty Decibels type. The bearded man rocks a pair of dark shades and a rather large beard and is designed to look intimidating to reflect the competiveness of the hip-hop rap culture. The text for Dirty Decibels is kept clean and simple for a modern look and features a microphone as the “i” in “Dirty” to link the logo to music. The microphone also works to represent the wordplay and lyricisms of the artists signed to Dirty Decibels.
I’ve created several video adverts and posters to help further illustrate the attitude of the label. Hip-hop is not just a genre; it’s a lifestyle that started as a way to bring urban communities together. I created a Dirty Decibels app that would bridge the gap between artist and fan. It allows users to stay up-to-date with their favorite Dirty Decibels artists while also giving them full access to their songs and videos. There are also several features that allow for interaction between musicians and fans via the forums and video chat.
The last part of my project is a collector’s edition album for the fictional newest artist signed to Dirty Decibels, M.o.R. M.o.R., the Master of Rhyme, is releasing his freshman album “We Want M.o.R.” and wanted to try a new type of CD packaging that would push the boundaries of what an album can be. All these parts come together as part of a branding project that combines my two greatest interests to create one of my biggest dreams.