This was a brief set by the Desperados brand. Part of the UK’s D&AD Student Design competition.
“An ITS project always begins by putting a new twist on music, a fresh and surprising remix or combination. This time it’s all about music + purpose. Create the next ITS activation: a wild experiment that plays with music to incite positive change. This positive change can be anything from a global topic to a local or personal cause, but it needs to be relevant to Desperados, their Anticipators (see below), and Inner Tequila Studios. The activation must be experiential, inspire physical participation, and be sociable rather than individually focused.”