About This Project
The Brief: Campaign for a TV Series.
Deliverables: Part 1: Students will create a 30 second ‘trailer’ video that encompasses the ‘essence’ of the shows themes. The video must be thematically and stylistically consistent and communicate broad themes for audiences who know the show and those who do not.
Part 2: Students will create and pitch a prototype interactive campaign for their chosen TV show. The outcome could be a website, a mobile app, banner ads, a casual game, or outdoor engagement experience. The interactive campaign should make appropriate use of the platform and be innovative and engaging enough to rise above others working in the same space.