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Digital Media Design | Cam DeMay
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Cam DeMay

About This Project

ReBranded

I am working toward becoming a commercial graphic designer in the field of advertising.  Though I have qualms about the ethics of capitalism and mass consumerism, I will inevitably face ethical questions in my career.  I chose the topic of illegal drugs because there are so many taboos attached to them.  All of them are deemed dangerous and illegal by our Federal Government, though in my opinion not all are medicinally or recreationally hazardous.

Through personal experience I have seen the positive and negative effects drugs have had on one’s well being, while at the same time seen the same effects with legal products.  Drug abuse is a serious issue, but it is certainly not limited to illegal drugs.  In 2008 alone, there were 14,800 prescription drug based overdose deaths, that is more than heroin and cocaine combined (cdc).

 

I want to re-brand and market these drugs in a professional way to see what conclusions people come up with.

 

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Category
Senior Project 13/12