DMD Facebook
Digital Media Design | FAQ
This is a showcase of work from the Digital Media Design track (BA Arts) at Florida Gulf Coast University, FGCU; Fort Myers, FL. The works shown here cover print-based and screen-based design, the work is from the DMD Minor and the DMD Concentration. Courses include Video game design, web design, typography, interface and usability design, graphic design and working with professional clients.
FGCU, Design, Digital Media Design, Florida Gulf Coast University Design, Graphic Design, Interactive Design, FGCU Video game design, FGCU Graphic Design, FGCU UX Design, Interface Design, FGCU Students, SWFL Design, SWFL Graphic Design, SWFL Digital Media Design, SWFL FGCU Design, SWFL Videogame Design, SWFL Style, SWFL Design, FGCU Typography, FGCU Web Design.
page-template-default,page,page-id-483,qode-quick-links-1.0,ajax_fade,page_not_loaded,,side_area_uncovered_from_content,qode-theme-ver-11.0,qode-theme-bridge,wpb-js-composer js-comp-ver-4.12,vc_responsive


How do I apply to get into Digital Media Design?

To get the Digital Media Design (DMD) concentration you enter FGCU as an Art Major. You will take all of the lower level course requirements of that major such as Methods and Concepts 1 and 2 and Drawing 1. When you get to the 2,000+ level all of your courses will be in design.

The lower level art courses are a foundation in visual comprehension, color theory, line-shade-depth and so on. The foundation courses are designed to ease a high school student into university research and practice.
FGCU Admissions:

What is a concentration?

The DMD Concentration is for art majors who are looking for a career in the field of design. The concentration is 21 credit hours in design or design related courses (such as Photography). A concentration is an industry recognized credential and as an art major you will be given a solid foundation in visual communication.

As you move into concentration of upper level courses students begin to specialize in design fields they connect with the most. After completing 21 hours in design courses this feeds into two final courses Digital Media Workshop and Senior Projects. These courses are where students can pursue their own research goals and work with discipline-specific technologies and media (often described as ‘follow your dreams’ under the guidance of design faculty).

For example this could be creating a videogame or working with typography; screen-printing or interface design. The 3,000 level courses open up the students to possibilities within the design discipline and as they move through DMD Workshop and then into Senior Project the students create work in the discipline they want to experiment with and master the most.

Who should take the DMD Concentration?

Any student who is looking for a career in the creative industry! We work with so many different media and technologies; our students careers range from print-studios to magazines, to web designers, videogame designers, board game designers, video and photography production, marketing, packaging design, graphic design and entrepreneurs setting up their own businesses to name just a few.

If that sounds exciting to you, come join us! Check out the graduates page to see where our students end up.

What courses can I take in the Concentration?

Students in the Art B.A. degree program with a Concentration in Digital Media Design can take 21 credits from this list (a minimum of 15 credits have to be at the 3000-4999 level). The DMD Workshop course can be repeated up to 3 times.

ART 2600 Digital Media Design I
ART 3463 Alternative Printmaking
ART 3614 Digital Media Design II
ART 3633 Web Design
ART 3640 Videogame Design
ART 3664 Interactive Design
ART 4925 Digital Media Workshop
GRA 2190 Graphic Design I
GRA 2206 Principles of Typography
GRA 3193 Graphic Design II
GRA 4194 Advanced Graphic Design
PGY 2801 Photography I
PGY 3205 Photography II

What is the Digital Media Design Minor?

The DMD Minor is designed for students from other majors to be able to take courses in design and add the minor to their transcripts. Any FGCU student can sign up for the minor, it is 18 credit hours and prepares students to having a practical knowledge of design to aid them in their future creative careers. The Minor is especially useful for students with majors in Marketing, Communications, Business and Public relations.

Students completing the minor have to take the following courses (12 hours):

  • ART 1300 Drawing I
  • ART 2600 Digital Media Design I
  • GRA 2190 Graphic Design
  • GRA 2206 Principles of Typography

As well as choosing two additional courses (6 hours) from the following:

  • ART 3614 Digital Media Design II
  • ART 3633 Web Design
  • ART 3640 Videogame Design
  • ART 3664 Interactive Design
  • ART 4925 Digital Media Workshop
  • GRA 3193 Graphic Design II
  • GRA 4194 Advanced Graphic Design
Do you have internships?

Yes we do! The DMD concentration’s fundamental principle is to get students into creative careers after they graduate. We begin that with internships and placing as many students as possible with local and national design and marketing companies.

Over the past few years we have built up relationships with several local and national companies. We have students taking internships at architecture studios, marketing firms, screen-printers, print-shops and many other places. There are multiple opportunities for our students, they are also able to find their own internships if they want to.

Currently design students have 2 internship opportunities, they can work on a ‘freelance’ basis as an internship and get paid for their work and this is usually less than a whole semester. Or the students can work for college credit at internship opportunities around the Fort Myers area and beyond.
Current internships:

Studio+ Architecture and Design
Wholesale Screen-Printing
Parr Moto Marketing
FGCU Athletics (print design)
FGCU Marketing & Communications (web design)

What if I want to study design fields that are not on that list (such as animation).

That’s fine! We get a lot of questions about animation or specific areas of interest for students that do not appear on our list of courses. The DMD curriculum is designed in such a way that when students get into the upper level courses they can often negotiate what they want to produce with the faculty member for the course.

Students who want to study any aspect of design can pursue their own interests. In the past we have had students creating motion graphics and animation for DMD Workshop and Senior project as well as comic-book illustration, interactive graphic novels, 3D Projection mapping, sound/audio work and so on. We also have courses called Independent

Study which students can take if they want to spend a semester exploring and experimenting with technologies or outcomes not covered in the DMD curriculum. For example motion capture, 3d printing, 2d animation, 3d animation. At FGCU DMD the only limitation is your imagination.

What programs/applications will I learn?

As a core to all DMD Courses we use the Adobe suite as this is the industry standard. Beyond that we use whatever we need to use to get the project completed. Students have used Maya, 3D studio Max, Ableton Live, Resolume (3D Mapping), the list goes on and on.

We want our students to be as versatile as possible so whatever their interests are if they want to pursue a specific area of design, we can work hard to make that happen.

I’m not that into using computers, will DMD work for me?

Of course! Although digital is at the heart of what we do there’s plenty of traditional graphic design hands-on projects too. The design industry is very digital but we also love physical things. The DMD curriculum is structured to cover two areas, screen-based and print-based design.

The print-based design area is typography, graphic design 1, 2 and 3 and this involves screen-printing, hand illustration and packaging design using and understanding paper, card stock, etc. We have done book making, sculpture, poster design and so much more. Digital comes into all areas of design but we have structured the courses with many tutorials to help you feel comfortable using the digital tools.

Why come to FGCU to study Design?

We’re a small university with small class sizes. At FGCU DMD you’ll never be in a studio course with more than 20 students. This means you will get a lot of one-on-one time with the professors. We’re also very affordable, we remain one of the less expensive state schools but offer as much as any private institution can, and ALL of our teaching staff have masters or terminal degrees in their field. That is not always the case in private institutions, you could be taught by someone who has just graduated from college themselves. That is not the case at FGCU DMD!

The DMD course has been built up by Professor Michael Salmond, he has over 10 years of teaching experience in the digital media design discipline, as well as 15 years in industry. He has written 2 books and several articles on design theory as well as design practice. Michael came to FGCU from a teaching at a top design university in the UK. The success of the program he rebuilt at Northumbria School of Design has been transferred over to FGCU. Also the DMD lecturers (Sasha Minsky-Ellis, James Greco and Michael Owen) are all practicing designers and photographers and work full-time in their field as well as teaching courses in DMD.

Where do DMD students end up?

Check out our
Graduates link
to see where our students have begun their careers in the field of design.

Will there be a BA in Digital Media Design?

We are currently working towards that goal. As we now have a successful minor and DMD concentration we are pursuing a BA in design. Don’t wait though! It will take a long time to get to that BA, the concentration or minor can still prepare you for a creative career!


For additional questions, feel free to contact us.